Hello lovely indie game developers and other peeps! Welcome, welcome to my humble blog! If you’re here for the first time, I’m Ninichi - a freelance game music composer and the creator of this game development blog. Here I offer my music talents and services to you i.e. you can commission me to create music for your game (see my game music page) or explore my royalty free music library and game music packs. AND - you can explore my blogs which include a wide range of articles to support you through your game development journey, highlight interesting indie games I’ve found and been involved in, offer tips and tricks when it comes to game music and more!
One of the key areas in the game development cycle that I’ve seen many game developers struggle with is marketing! It’s often something that isn’t considered very fun to do but at the same time I think we all know that doing something in this arena is absolutely necessary if we want our wonderful games to sell! Without any marketing, how will you reach your audience? It’s something that must be thought about and that you will need to take some action around but it can be tricky to know where to start and what to do.
On my blog I’ve written a couple of articles that look into the ‘marketing space’ and so I thought that it would be useful to pull these articles together here so that you can explore them easily and as and when you feel the need…
1. 6 Must Do Marketing Tips for Indie Game Developers
This is the first article that I wrote that offers some ideas to help game developers market their games. It’s a good place to start and offers some ideas that you can hopefully action or at least start exploring. It’s just an overview and introductory article to give you some idea of the areas to be thinking about, but hopefully is a good initial article to help you with your next steps.
2. How to Create an Awesome Indie Game Trailer
Creating a trailer to help give people a glimpse of what your game looks like and to introduce it to them, is a powerful way to market your game to your audience. However, it’s not always obvious how to go about creating an effective game trailer. Check out my tips and ideas to help you create an awesome trailer for your indie game.
3. How to Promote Your Game on Twitter
Twitter has a big game development and gaming community. I’ve discovered this, being on Twitter myself (@ninichimusic), and have found both of these communities to be incredibly supportive and encouraging. I would recommend that you tap into these communities and that you build your Twitter and other social media profiles so that you can reach a wider audience.
4. 4 Ways to Make Marketing Your Indie Game Less Painful
I’ve discovered that many indie game developers really really don’t like thinking about marketing their games in any shape or form! It’s not something that comes naturally to everyone and you are not alone if you feel that it’s something you’d rather avoid, runaway from and/or skip completely. However, I would encourage you to think again and to try and approach it in a way that hopefully you can become slowly more comfortable with. In this article I try to offer you some suggestions and ways that you can do this.
5. 6 Indie Marketing Mistakes to Avoid
There are many mistakes that I’ve seen people do and that are common but that can definitely be avoided! That’s the reason I put this article. It aims to highlight some very common errors that people do and that can waste you a lot of time or mean that you miss the boat completely - and so get reading and make sure that you don’t fall into any of these marketing traps!
6. 10 Crowdfunding Platforms to Consider for indie Projects
As you develop your game you may wish to explore raising some funds for it. Crowdfunding is a great way to do this and can also help create a buzz around your game. It can form part of your marketing activities and help to build your fan base which is why I’ve included this resource list here for you to explore further.
So, I really hope that you’ve found these 6 articles useful. I hope to create more in time but hopefully these offer some insights and ideas to help you hone in your marketing strategy for your game. Best of luck with it and do keep in touch with me via my Twitter and Instagram accounts! I’d love to hear all about your game and how you’re getting on with it!
About the author: Ninichi is a freelance UK-based indie game music composer. She works with indie game developers and indie filmmakers to create soundtracks for video games, film & media. She can compose in a wide range of styles & loves getting involved in new projects. Find out more about her game music or royalty free music and contact her to discuss your project and music needs.
Follow her @ninichimusic
