6 Must Do Marketing Tips for Indie Game Developers

By Ninichi | Contact | Follow

Are you an indie game developer getting ready to develop & launch your first game? Perhaps you've created a few games now and want to get your marketing right? I'm a game music composer (Ninichi) but I also have a background in marketing and am a keen supporter of indie games which is why I've put together these 6 top tips to help you market your game successfully...

1. Create a Game Trailer

– to build excitement and anticipation around your game release. Highlight some of the key aspects of your game and think about how to make it compelling to your audience.  What makes your game unique? Why should people play it?

2. Create or update your website

– and dedicate at least a page to your new game. Your website is there to showcase you – your company, who you are, what you’re about and your game. Include screenshots and make the site visually appealing to the eye. Update it regularly to keep your audience up to date.

3. Blog about your game

– to keep your audience informed and to bring your game to life. Build a fan base and loyal following by giving people that extra insight into what you’re up to – the good, the bad and the ugly! By blogging and sharing your development journey with others, you are showing people that you’re a fellow human being. You’ll be surprised at the support that people can offer you if they see you working hard at what you love! (See my blog homepage for ideas and more advice/tips on game development and game music)

4. Tweet regularly

– with updates on your game development. Share screenshots, example gameplay, concept art and anything else that you can to keep people informed and to get them excited about what you’re doing! Make them feel involved and let them support you as you develop your game.

(See my article on How to Promote Your Game on Twitter, to become more effective at this)

5. Gain support from the indie developer community

– by forming strong lasting relationships with them.  Follow fellow indie game developers on Twitter and other social media networks and indie forums. Try to engage and interact with them. Encourage them where you can and help them as often as you can.  The indie game community is an invaluable source for learning and support throughout your game development process. 

Follow me @ninichimusic

6. Gain publicity

– and give your game some good exposure. In order for people to learn about your game and to find out about it, you need to get the game in front of them! You can do this by contacting bloggers, Youtubers, game review sites – and asking them to take a look at your game. The more exposure you can get for your game, the better. This blog for example, is an excellent platform for introducing your game to fellow game developers and those interested in games and game music.

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About the author: Ninichi is a game music composer who has worked on a number of indie games, films and media projects, helping to create unique soundtracks, theme tunes and film scores . If you're looking for a composer to help you with the music for your game, contact her now! 

Listen to some of her game music & follow her @ninichimusic

If you enjoyed this article, explore the Ninichi blog further for more tips on game development, game music, music making and more!