4 Ways to Make Marketing Your Indie Game Less Painful

4 Ways to make marketing your indie game less painful.jpg

By Ninichi | Contact | Follow

Marketing can feel very challenging and overwhelming for the best of us, but it’s something that you can’t ignore and have to get your head around if you want your game to be successful. That doesn’t mean it has to all be really painful! 

I’m Ninichi and I’m a game music and film music composer. I’ve worked with lots of different indie game developers and indie game studios helping them with their music, but I also believe in helping indie projects generally and marketing is a key component that crops up very often! Through my blog, I try to support projects I’ve been involved in and believe in by featuring them and introducing them to my audience. I also try to share tips, resources and ideas that I hope will make things easier all-round for you.

Here are some thoughts on how to approach your marketing in order to make it easier for you to implement and thus less painful, but still work well and be effective…

1) Identify which marketing channels you feel most comfortable with

You will probably hear people give you lots of advice about which channels to market you need to be exploring and using for your game e.g. contact YouTubers, create a devblog, use Twitter, Facebook, share videos etc.. – however, my advice would be to explore them sure, but then focus on the ones that appeal most to you.

There’s no point setting up lots of things and then being bad across all of them! Find the ones you’re most comfortable using and then stick with making those really work for you. You do not need to do everything and in reality, it’s impossible to do everything or at least to do it all well. So don’t bother. Pick what you feel you can do best and do it well.

2) Use automation to help

It’s important to communicate directly with your audience and to be there in the moments, however, you don’t need to be there all the time. There are various scheduling and automation tools that can help you to manage your social media and other marketing campaigns effectively. They can save you lots of time and enable you to focus on other things.

Explore tools like Hootsuite / Buffer / IFTTT / Sprout Social as a starting point.

3) Carve out time to be ‘social’

You don’t need to communicate with the outside world all the time. It may not be something that comes naturally to you, in which case carve out and schedule time during which you can accomplish what you have to. E.g. pick a day each week or month where you organise all of your tweets or blog posts or when you go out to meet people and talk about your game. 

If it’s scheduled in, you’ll be sure to do it but you won’t need to think about it all the time. You can prepare for it mentally and/or you can at least manage your marketing activities more easily.

4) Focus on quality and consistency over quantity

The key to successful marketing is consistency. There’s no point in creating loads of content and sharing it all over the place if it’s no good and if it’s done on a random or ad hoc basis. It’s important to make sure that what you share is great and that you share it on a regular basis.  

Create a rhythm to your marketing and stick with it.  That way it becomes part of your routine and you’ll be sure to deliver great content all the time. For your audience, they will begin to know what to expect from you and when, and this builds loyalty, trust and genuine excitement within your community.

So, there you have it! 4 tips or thoughts that I hope will help you to approach your marketing strategy with greater enthusiasm and help to make it less painful in the long run! 

If you’d like to have your game featured on my blog or would like some help with the music to your game, do get in touch now or feel free to explore the rest of my site to listen to examples of my music or to check out other tips/resources on my blog.


About the author: Ninichi is a freelance game music composer and film music composer. She creates music for indie gamesfilms, podcasts, tv shows, commercials and more. 

She is an incredibly diverse composer with an extensive credit list to her name. If you'd like help with music for any project, feel free to contact her now.

Follow her @ninichimusic

Introducing Ninichi’s Retro Rush (Royalty Free Video Game Music)

By Ninichi | Contact | Follow

Are you looking for some retro or arcade-style music for your video game? Do you run a gaming channel and need some upbeat video game music in the background? If so, the Retro Rush Music Pack, might be just what you need! 

I’m Ninichi, and I’m a game music composer! I’ve worked with many talented indie game developers on the music for their games (check out my game music). It’s an honour and joy to be involved in so many wonderful projects. I’m also a great supporter of indie projects in general and know that not all games can afford custom music. 

That’s why I decided to create a few video game music - royalty free music packs for indie game developers on a super tight budget, to use. Each game music pack can be purchased, licensed and easily downloaded from my website. Once you complete the checkout process, you’ll get the files to download and away you go! You will have the music you need for your game! Yay!

The Retro Rush music pack is a collection of 5 game music tracks all in a retro / arcade-style. They’re designed with puzzle games, racing games and brick and paddle games in mind. The music is all electronic music and is designed to keep people engaged in the game whilst not being too overwhelming or distracting. 

Have a little listen and get a feel for Retro Rush via this fun preview video:

All the tracks are ‘ready-to-go’ and all should loop seamlessly. You’ll get both mp3 and WAV files and as part of the pack you’ll get some bonus stings too. 

So, if you’ve been looking for some music for your retro game, look no further! Check out Retro Rush now.

About the Author: 

Ninichi is a freelance game music composer & big supporter of indie games. If you need help with the music for your game or project, contact me now to explore how we might work together. 

Learn more About me (Ninichi) and check out examples of my game music here.

Introducing Ninichi’s Chiptune Pack (Royalty Free Video Game Music)

Chiptune Pack.png

By Ninichi | Contact | Follow

Do you need some chiptune / 8-bit style music for your video game or gaming channel? If so, the Chiptune Pack, might be just what you need! 

I’m Ninichi, and I’m a game music composer! I’ve worked on a variety of wonderful indie games – helping to create custom soundtracks and music for game trailers, films and more (see my game music). It’s a great honour to be involved in so many amazing projects; however, I’m also a great supporter of indie projects in general and know that not all games can afford custom music. 

So, for those in this situation, I’ve created a few ready-made music packs which are available to purchase and license now via my website. Once you complete the payment, you can download all the files and away you go! You have music ready for your game!

The Chiptune Pack is the first of my royalty free music packs to be made available. It’s an awesome set of 5 different 8-bit style tracks perfect for creating that old-school video game feel. The tracks all loop seamlessly and are provided in both mp3 and WAV format. 

Check out a fun preview of this music pack & get a feel for these chiptunes now…

The idea behind these video game music packs is to make things as easy as possible for you so that you can ‘get your music and go’, but at the same time, I’ve created all of this music myself and so hope to ensure that the quality of the music remains high.  

There are also some bonus mini-tracks included as part of the package. These can be used as opening themes or for shorter game levels or whatever you feel works best. It’s all up to you!

I hope that you find this chiptune set useful. If you’re creating a pixel-style game and want that 8-bit / 16-bit feel, check out this chiptune pack now.

Also check out my Retro Rush video game music pack and keep an eye on my royalty free music / licensing page for updates and new music which I hope to keep sharing and making available to you. 


About the author: Ninichi is a freelance game music composer and film music composer. She creates music for indie gamesfilms, podcasts, tv shows, commercials and more. 

She is an incredibly diverse composer with an extensive credit list to her name. If you'd like help with music for any project, feel free to contact her now.

Follow her @ninichimusic

How to Create an Awesome Indie Game Trailer

Create awesome indie game trailer.jpg

By Ninichi | Contact | Follow

Trailers play a really important role in helping you to market your game to the world. They can be a great way to engage with people and to get them excited about playing your game. However, it’s not always obvious where to start or how to put one together so that it really showcases your game!

So, I’m Ninichi, a game music composer (check my game music stuff out!) and I’ve been involved in creating the music for various indie game trailers and game music soundtracks.. Through the work I’ve done with various super talented indie game developers, I’ve come to understand and appreciate just how challenging it is to put everything together. That’s why I’ve created this blog – to offer some tips, ideas and hopefully useful bits of information to support your game development. So, let’s take a look at a few ideas and steps to explore, which I hope will help you to create your awesome game trailer:

1. Create a powerful intro

The beginning of your trailer is super important since in those initial moments you have the opportunity to really capture someone’s attention. You’ll have around 5 seconds max to get them hooked into watching the rest of the trailer so think carefully about what you want to show them in those first few moments.

2. Focus on the gameplay

People will be watching your trailer because they want to know what your game is about and what it looks and feels like. So, besides from your intro and the call to action, the main focus of your trailer should be all about the gameplay. 

Include different clips and sections of your game and perhaps highlight any special features that you have in your game that set it apart from others. Build up a story perhaps and offer viewers a glimpse of what amazing things you’ve done so far and also try to create a sense of wonder of what’s to come also. 

Take your time in playing around with your game and choosing what to display. Try to find the most engaging and appealing gameplay situations that are possible so that people can really experience the best of what there is. 

3. Get great music and sound effects

The music and sound in your game trailer is the key to setting the right tone for your game. Music captures and drives the emotions within a game and is what sets the pace of it. So, it’s important to think carefully about what kind of music will help to get viewers excited about your game.

Choose music that reflects the rhythm of your game and that will help to maintain your audience’s attention and interest through your trailer. Work with a composer to create custom music for your game trailer and to ensure that it’s the very best that it can be. (Drop me a line if you’d like my help with this or check out my music catalogue for some ready-to-use royalty free music!)

The audio and visual components to your trailer are of equal importance and must work in tandem together. There’s no point in having great visuals alongside uninspiring music or the other way around, as that will just diminish the whole experience.  Remember that your trailer is there to sell your game and to build excitement around it. So, make sure that every aspect of your trailer – music, visuals, sound etc. all help to achieve this.

4. Keep it short

For game trailers less is more. Keep it short and snappy! People don’t have time to watch a really long trailer and also long trailers don’t tend to keep people’s attention. A great game trailer is usually less than 2 minutes long, which is similar to what people tend to get and expect from movie trailers. Aim for 60-90 seconds if you can as that should be enough time for you to get your message across, show some key aspects of the game mechanics and gameplay, reel people in and to work that call to action!

5. Build credibility around the game

Include reviews or short quotes from industry professionals if you have any, to help build a sense of credibility and authority around your game. This could be positive comments from another game developer, a game journalist, blogger, magazine or industry veteran perhaps.  It will add a bit of weight to your project and help others to take it more seriously.

Also include clear branding for your indie game studio, if you have one, so that people know who you are and to offer a sense of polish and professionalism. Include it at the beginning and the end of the video. 

6. Have a clear call to action

At the end of your trailer, always include a very clear call to action. Tell people what you want them to do after they’ve watched your trailer e.g. to visit your website, or buy your game (from Apple/Google store or Steam or wherever), or sign up to your newsletter etc. Pick one call to action and make it easy for viewers to do.

What to read next: 6 Must Do Marketing Tips for Indie Game Developers


About the author: Ninichi is a freelance composer for indie games, films and media. She’s a great supporter of indie games and has created the music for numerous indie game trailers and game music soundtracks. To listen to some of her music see Ninichi’s game music.

Also follow her @ninichimusic & contact her to commission her for your project.

Introducing Ninichi’s Fantasy Atmospheres 1 (Royalty Free Ambient Music)

Fantasy Atmosphere 1-Royalty Free Music.jpg

By Ninichi | Contact | Follow

Have you been searching for atmospheric, mood creating music for your video game, film or videos? If so, Fantasy Atmospheres 1, could be just what you need! 

I’m Ninichi, and I’m a freelance composer! What that means is that I create music for games, films and other media (see my homepage). I’m usually commissioned to create custom music for different projects, however, I’ve also made some of my music available to license here on my website.

Fantasy Atmospheres 1 – offers a unique set of 4 beautiful scene setting tracks designed to create a sense of calm and magic for your projects. Each track has it’s own distinct melody yet all 4 tracks blend easily together to form the perfect soundtrack for any project.

If you’re looking for a way to create some added depth and ambience to your project, check out Fantasy Atmospheres 1 music pack now.

Here’s a quick sneak preview of two of the tracks available in Fantasy Atmosphere’s 1…

All the tracks are ‘ready-to-go’ and can be looped seamlessly. You’ll get mp3 files that are easy to download and use straight away. There’s also a bonus track included in case you need that little bit more music for your project! 

If that’s not enough though, don’t fret – there’s Fantasy Atmospheres 2 available now also. 


About the author: Ninichi is a freelance game music composer and film music composer. She creates music for indie gamesfilms, podcasts, tv shows, commercials and more. 

She is an incredibly diverse composer with an extensive credit list to her name. If you'd like help with music for any project, feel free to contact her now.

Follow her @ninichimusic

11 Awesome Places for Game Developers to Learn Unity & Programming

Awesome places for game developers to learn unity.jpg

By Ninichi | Contact | Follow

If you’re hoping to develop your own game, you may be thinking about which game engine to use and if you’ve chosen which one, you’re probably wondering where to start!

Unity is one of the most popular game engines around and as a game music composer (see more about me and my musicif you wish!) I’ve worked with many super talented indie game developers who I know would swear by it! I must confess, I’m not a programmer and so I can’t give you first hand advice or suggestions on how to go about creating your exciting game, but I have supported enough indie game developers to know that the road ahead may be quite a challenging one!

So, given the popularity of Unity, I thought that it could be useful to help compile some awesome places online where you can learn how to use it and how to get the best out of it.  

We all learn in different ways and you may know of or come across other resources that could suit you better, but I hope that these offer a starting point to your (hopefully wonderful), game development journey!

1. Unity Tutorials

If you’re looking to learn Unity, it makes sense to take notice of some of the tutorials provided by Unity themselves! Check out their website for a variety of tutorials covering everything from creating 2D platformers, 3D games, survival shooters and more. Their tutorials are designed to support people just starting out through to more advanced game developers. 

2. Udemy

Udemy is an online course website and catalogue with over 80,000 courses to choose from with new courses becoming available each month. Some courses are fairly cheap and there are regular sales – so keep a look out for those. A good one to start with for learning Unity and getting started in game development is:

Also check out, created by Ben Tristem, a Udemy instructor focusing on helping anyone wanting to learn about development, design and selling indie games. There you can see which courses he and his team created on Udemy and also access their gamedev community and blog for further support.

3. Brackeys Game Dev Tutorials

This is an awesome YouTube channel dedicated to learning how to make video games. New videos are uploaded each Sunday with Brackeys explaining his code as he writes it, and there’s a wealth of information and video tutorials on everything from Unity, programming through to game design and more.

4. Walker Boys Studio – Unity Training Series

This company, set up by 3 game developers offers a range of free courses covering game art, Unity, drawing and game development. The Unity Training Series is a step-by-step guide with over 50 hours of video, to learning Unity.

5. 3D Buzz

This site offers an extensive video training library covering programming, game development, 3D design and animation, mobile app development and more. The training tools on this site aren’t free but are reasonably priced and cover a lot of ground. There’s also a community and blog for added support.

6. Gamedev Academy

The Gamedev Academy is part of Zenva Academy, which offers a host of courses and online learning. On the Gamedev Academy website you’ll find a range of free ebooks and courses to explore. Check out these:

7. Unity Student

Unity 3D Student offers ‘bitesize’ modules alongside various challenges to help you learn the skills required to develop a game using the Unity Game Engine. The modules are short explanation/tutorials offering some insight into the game mechanics, which you watch and learn from, and the challenges give you tasks to get you actively learning and using your newly learned skills! Unity3DStudent is the brainchild of Will Goldstone who’s main aim is to provide new developers with a modular way of learning.

8. Catlike Coding

Jasper Flick, the man behind Catlike Coding is a Dutch independent softward developer. He’s written loads of tutorials, which you can find on his site designed to help you learn and make the most of Unity.  The tutorials on his site are all free but you can donate to him via Patreon if you want to.

9. offers a range programming courses and tutorials all in one place – from a basic introduction to programming, through to android development, Unity, artificial intelligence, blockchain programming, assembly language courses and more. 

10. Game Code School

This site has lots of lessons and courses to help the beginner through to intermediate game programmer. You can learn the different engines including Unity, Unreal, Game Maker and more. You won’t be able to download all the sample projects but you should have access to the final code, tutorials and written explanations to help you with your learning.

11. Envato Tuts+

Envato Tuts+ is part of the Envato empire and offers easy learning courses online. If you search for tutorials covering Unity or any other parts of game development, you will certainly find some interesting and useful courses to look out and learn from.

So, I hope that these 11 wonderful sites give you something interesting to check out! Happy learning and if you need any help with music and your game music soundtrack, do drop me a line!


About the author: Ninichi is a game and film music composer. She works on a range of freelance composing projects supporting talented game developers and film makers with their music. 

Want some great custom music for your game? Listen to Ninichi's game music or contact her now to discuss your game music needs.

Follow her @ninichimusic

Game Development Tips from the Creator of Brass Bellow

128mhz image 1.jpg

By Ninichi | Contact | Follow

Are you an indie game developer working on your first game or perhaps you’re part of a games studio and you’ve created several games already!? Either way, a very warm welcome to my blog!

I’m Ninichi and I’m a freelance game music composer. I make music for indie games, films, TV shows and anything else that needs music really! I also have this blog on my website, which offers a place for people to learn, get inspired, share experiences, get tips and hopefully much much more.

Recently I’ve been sharing my interviews with various talented indie game developers who have been kind enough to share some of their top tips and experiences with us. This time we have the creator of Brass Bellow, an indie game currently in development right now by @128_mhz

Please tell us a bit about who you are and what you’ve been up to with your game development!

128mhz image 2.jpg

‘I'm, @128_mhz on twitter. I've been doing game development for coming up on 5 years now. The game I'm working on currently is Brass Bellow.

Brass Bellow is an open world seafaring adventure exploration game. You will find yourself exploring lush abandoned environments, and talking to fantastically strange creatures along your journey. I'm trying to take a deep dive towards making a world that feels like it has a pulse of it's own.’

Wow Brass Bellow sounds amazing and like a game definitely worth keeping an eye out for! What top tips can you share with us around how to build a following for your games and be successful as a full time game developer? 

1. Emotions: I focus on making things that provoke a emotional response in myself.

2. Being open to improvement: I'm always honest with myself about where I could improve my work in order to bring it closer towards the vision I have of the game. If it doesn't look like what is is my mind I keep reworking it until it does.

3. Not forcing yourself: When the creativity stops flowing I take a break, and do something else until I have some more energy to work again. It's not worth forcing yourself to work overtime, and compromise the quality of the game just to feel like you're not idle.

128mhz image 3.jpg

4. Staying positive: I try to get excited about what I'm making constantly. When I am in a more positive mindset, I find that I get a lot of useful ideas that wouldn't have otherwise popped into my mind.

5. Pacing yourself: Working on a large game is not a sprint it's a marathon. There is no glory in working yourself into the ground in 6 months, and never wanting to touch a line of code again. Pace yourself, setting healthy routines will take you a long way. Only you know what work schedule is best for you. It doesn't matter what everyone else is doing, you do what is best for you, and don't feel guilty if it's not the same as everyone else.

6. Questioning: I ask myself a lot of questions of about what I really want the game to be about. I find the final vision of the game in my mind, and work through it, fleshing it out, taking the time to visualize all the details. Going through this regularly gives me a accurate direction to work towards everyday, and solid goals to achieve.

Do you have any tips you can offer around using Unity that may help other fellow developers?

‘When I work with unity, I get in the habit of making small simple behavior scripts very reusable. I like stuff like being able to drop a script on a gameobject, and have it be a fully functioning container the player can loot.’

Do you have any final words of wisdom you’d like to share?

‘Game development is a winding road, and just because you're stuck in the woods today doesn't mean things won't be completely different in two weeks. Keep your head up, and work towards making something you love!’

Awesome! Thanks so much for sharing your tips with us. To see more top tips from talented game developers see:


About the interviewer: Ninichi is an indie game music composer who enjoys creating soundtracks for video games, film & media. She composes in a wide range of styles & loves supporting indie game developers and indie filmmakers with their projects. Find out more about her game music or royalty free music and contact her to discuss your project and music needs.

Follow her @ninichimusic