How to Create An Effective Podcast Intro or Jingle

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By Ninichi | Contact | Follow

Do you want people to enjoy & look forward to your podcast? Do you want more subscribers and for each one to tell others about it? If so, paying close attention to your podcast intro and outro is a must do. How you start your podcast and how you end each episode can really affect how people feel about you and your podcast and so it’s important to get it right.  If it’s not memorable and doesn’t excite your listeners in the right way, it could actually be turning them away from you.

I’m a jingles composer (see my jingles & intros page) and have created intros, outros and theme tunes for various podcasts, web series, commercials and more. Those who come to me understand the impact that a good podcast intro and outro can have. Here I will try to share a few tips and ideas that may help you to think through what kind of podcast intro or jingle you may want and how to make it effective for you…

1. Know what your podcast intro is for

This may sound obvious but I feel that it’s always a good place to start. What is the purpose of your particular podcast intro? What do you want it to do for you?

Is it there to excite people before you start talking? Is it there to represent your brand and personality? Is it there to give people a flavour of what you’re about?

Read: Why it’s worth investing in a custom podcast intro

2. Keep it short, simple and sweet

Most podcast intros and outros I’ve worked on have tended to be between 30 seconds to 60 seconds long. Some are shorter, snappier 15 second intros and others are much longer theme tunes e.g. up to 3 minutes for bigger shows, however, 30-60 seconds seems to be the norm. Think about how long you want your intro to be. 

By keeping it fairly short and having a simple tune, it can be easier to make it catchy and memorable without boring or overwhelming the listener. You don’t want it to feel long or repetitive or confusing and one of it’s main purposes will most likely be to capture people’s attention before you get into your content, so keep this in mind when thinking about what kind of opening and approach you want to go for.

3. Go for something positive and uplifting

In most cases, going for something with a happy and uplifting feel is a good approach as it installs positive feelings towards you, your podcast and brand. It helps to put people in a good mood and thus can help people to look forward to listening to your show.

There are, however, some cases where you may want a different feel – for example if you’re podcast is about horror movies or something else that might have a dark, mysterious or other kind of mood. In those cases, you may want to consider having a jingle that reflects what your podcast is about, but otherwise positivity is best!

Read: 5 Reasons Why Jingles are Vital for Great Advertising

4. Be consistent & know what info to share when

This is a more general tip about how you may want to format and organise your podcast. Firstly decide whether or not you want your podcast intro music to stand-alone and then be followed by content, or if it’s there as background music, which you will then talk over. Neither option is necessarily better than the other but it does go back to our first point, which is to know what the exact purpose of your intro is.

You can certainly experiment, and allow yourself lots of creative freedom in how you present information in your show. However, from my experience there will tend to be some bits of information that you will want to share on each episode.   By establishing a fixed format for these elements, you can build professionalism and consistency into your show. So, some of these things may include:

  • Intro Music

  • Podcast Name

  • Host Name(s)

  • Episode Title &/or Number

  • Saying who your podcast is for

  • Sharing what the show is about or summarising what’s to come in the episode

  • Main Content

  • Sponsors

  • Outro Music

There are my 4 tips to help you with your podcast intro or show intro.

Check out my royalty free music catalogue for some ready-to-use podcast jingles or contact me for a custom theme tune/jingle.

What to read next: 5 Things to Think About When Creating Podcast Intro Music


About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.

Introducing the Web Series: Questionable Qloset by Dr Crafty


Interview By Ninichi | Contact | Follow

Hello and welcome to the Ninichi blog! If you’re looking for something fun to watch on YouTube, check out Questionable Qloset! I came across Dr Crafty sometime last year and was delighted to learn more about this new show and to work on the intro theme tune for it. As a freelance composer I get the pleasure of working with many talented professionals in games, film & other media and this show is a great one to get to know and take a look at!

It’s a wonderful magical world where your questions get answered, so find out more about this show and who’s behind it now…

Who are you & can you please introduce your channel to us?

‘I'm Alexander Tansley aka Dr Crafty, and I host the Dr Crafty Youtube show, and it's spin offs; the CharaCafe, Top 10 tub, and the the recently debuted Questionable Qloset. My channel came about from watching speed art videos of other artists, when I found myself having difficulty maintaining attention to them, which lead to ask how I would take this basic formula and make it entertaining. So, after some tinkering and doodling, I came up with the idea of making a more establish frame work with character hosts, to make engaging commentary and comedic banter. And thus we have the Dr crafty show as you see it now!‘

What is Questionable Qloset about & how did you come up with the idea?

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‘The newest show on our channel. The Questionable Qloset, came about after I was growing tired of Q and A sites like Curious Cat and Ask FM, but still wanted that interaction with my fans in a meaningful way. So I thought why not make a show all about answering questions from my fans in a interestingly themed way. So that when I started coming up with the fortune teller idea, and just kept adding more to the aesthetic like the tarot cards themed around the rest of the Crafty Crew. Now my patrons can ask questions about anything on the show, and maybe see it answered in a more entertaining and interactive fashion!’

Who's been involved in the series and what are your plans for it?

‘The team behind my show has been steadily growing as more shows are made and the channel becoming bigger. You have the voice actors; Megami33 of Team 4 star fame, Toxicsoul77 and Katy Johnson (who are also the show's writers, our editing teams consisting of the fine fellows at http://toongrin.com  and RJGrid, and we've been expanding the team to include artists who design special merchandise items for us over at Teepublic we're always planning out new show concepts, and with patreon support, we'll be making those new ideas a reality eventually.’

Where's the theme tune & intro come from? What is that meant to convey?

‘The intro theme for Questionable Qloset (created by Ninichi) was largely inspired by the Poirot TV series opening theme, which helped add that feeling of mystery and intrigue to show, befitting the show host; Crystelle's mysterious and alluring character.

The reason I felt Ninichi would best fit this new series, is unlike the last 3 shows which all have a more lighthearted goofy tone to them, this show needed something more classical to create a stronger contrast between Crystelle's show and the rest of the casts. So Ninichi's intstrumentations really help this show stand out from the rest on the channel.’

What can we expect from Questionable Closet & why should we listen to it?

‘Questionable closet is a fun way to find out any fun or strange secrets that otherwise might not be explored on the main shows themselves, and the questions are always answered in a more entertaining way than simply getting a notifaction about it in text form. Crystelle adds more personality to the response we give those who ask us their questions.

So if you're a fan of the main show, and wanna know some silly secrets about the cast, this is the show to go to. You can find all of our shows at the Dr Crafty channel https://www.youtube.com/drcrafty, and eventually our own official website currently in development!’

How fun! Thanks for telling us more about Questionable Qloset. We will make sure to check it out!


About the interviewer: Ninichi is an indie game music composer who enjoys creating soundtracks for video games, film & media. She composes in a wide range of styles & loves supporting indie game developers and indie filmmakers with their projects. Find out more about her game music or royalty free music and contact her to discuss your project and music needs.

Follow her @ninichimusic

10 Crowdfunding Platforms to Consider for Indie Projects

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By Ninichi | Contact | Follow

So, you have a great idea and maybe even an awesome team working on it already! That is an excellent start, however, the often tricky issue of financing your project may be something you have yet to decide on and to have set up for you.

Are you sure that you have the funds to see your exciting project through? If not, then crowdfunding may be something for you to consider.

I’m a composer (get to know me more!) and also a great supporter of indie projects. My work has enabled me to connect with many indie game developers, indie film makers and a wealth of other amazingly talented individuals and teams. One area that is often very challenging from what I’ve seen, no matter what stage you and your project may be at, is ensuring that you have enough funds to keep the development of the ideas and resources going.

From the work that I do, I can see that there are many challenges that one comes across when trying to pull together an indie project. That’s why on my blog I try to help where I can, and so I’ve pulled together this list of interesting crowdfunding sites for you to explore further…

Rewards-based Crowdfunding sites:

1. Kickstarter


This is the probably the most popular crowdfunding site out there. You will receive the amount that you ask for (minus fees), if you hit your target, but it is an all-or-nothing approach. Kickstarter is probably the most well-known of the crowdfunding platforms on this list and thus offers great marketing reach for your project, but there is a risk that you may not get any funding for your project at all, if you don’t reach the specified target.

2. Indiegogo


Indiegogo lets you choose between two funding options: flexible (where you keep what is raised), or fixed funding (all-or-nothing). The fee is 4% if your goal is reached or 9% for flexible funding if your goal isn’t reached.  It is less well-known than Kickstarter but does give you the opportunity to make sure that you receive all the money that your supporters have given to your project, should you reach your target or not.

3. CrowdFunder


This claims to be the UK’s number 1 crowdsourcing platform and offers both flexible and fixed funding options. Similarly to Indiegogo and Kickstarter, it’s a rewards based platform and so backers pledge money in return for specific rewards.

4. Patreon


Patreon is a subscription-based crowdfunding platform.  Investors pay a certain amount each month in return for specific rewards set and organised by you. It’s a great option if you want to harness the on-going support for you and your projects.

5. Ulule


Ulule launched in Oct 2010 and since then has become the leading European crowdfunding site. They boast having financed over 21k projects and to have over 1.9 million members worldwide. They offer personalised coaching for all projects – before, during and after each campaign, and swear by this approach. They’re all about enabling creative, innovative and community-minded projects to test their idea, build a community and make it grow.

Equity-based Crowdfunding sites:

6. Seedrs


Seedrs is an equity crowdfunding platform, meaning that supporters of your project are investing their money in return for a percentage of your business. The platform lets you choose how much equity is on offer and you have 60 days to raise the investment. You also get access to mentorships, networking and more. The ethos is around offering support before, during and after fundraising.

7. Crowdcube


With over 500,000 members, Crowdcube claims to be Europe’s leading equity crowdfunding platform. You can select your preferred fundraising option – of equity or mini-bonds, and then start pitching to investors. You can share videos, a business plan and details about why you’re seeking funding for your project.

Other options:

8. Fig


Fig advertises itself as a community funding and publishing platform for indie game developers. I’ve put this one in the ‘other options’ section as it offers both the usual rewards-based crowdfunding option but also lets you earn returns from game sales. So investors can invest in the game title in return for a share of the profits.

9. Launcht


Launcht is a white label crowdfunding and crowdvoting platform which enables you to crowdfund on your own website. If you have a strong brand and following already, then you may want to explore going it alone! This option will definitely not be for everyone but it is one to be aware of if you feel confident enough in your following to use it. 

10. Thrinacia


Thrinacia is a platform that enables you to set up your very own crowdfunding website. They describe themselves as delivering the next generation of CrowdFunding tools and essentially let you create CrowdFunding Portals so that you can run your own set of campaigns however you wish to. 

Some of these sites you may already be aware of, but it can be useful to explore all of the options available to you when it comes to crowdfunding and also any other funding opportunities for your project. Combining options can also work well rather than relying solely on one of these to work for you, so get creative, do your research and make sure that you pick the right funding source for you and your project.


About the author: Ninichi is an experienced game music and film music composer. She creates music for games, film and other media, and would be delighted to help you create the music for your game or project. 

Contact Ninichi to explore working with her now and follow her @ninichimusic

Why It’s Worth Investing in a Custom Podcast Intro

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By Ninichi | Contact | Follow

There are many reasons why your podcast intro music is so important. It’s the start of your show and is the best time to capture your audience’s attention and to make a great impression. It sets the tone for the rest of your show and thus reflects closely on you, your podcast and your brand.

As a freelance composer, I have created many podcast intros and outros, theme tunes for shows, background music for adverts and commercials, games and more (see more about me, Ninichi). I enjoy composing jingles and those who come to me believe that it’s worth investing in custom intros. These, I believe are some of the reasons why…

1. Your Podcast Intro Can Help You Stand Out

By having a podcast intro that is specific to your show, you have something unique. Royalty free music and royalty free jingles are great and useful in certain situations but for your podcast intro where you want to make a great first impression - having something unique is much more powerful.

Who wants podcast intro music that sounds the same as every other show?

2.  The Music Represents You and Your Show

Whatever podcast intro music you decide to use, whether it has been custom-created or not, represents you and your podcast. If you are spending lots of time on developing the content for your show, in marketing it and keeping your podcast going, why skimp on the intro?

All aspects of your show deserve attention and in some ways I would argue that the beginning is one of the most important parts to get right. If you don’t start well, people may not stick around to listen to the rest of your podcast, no matter how good and interesting it may be.

3. Create a Catchy & Memorable Theme Tune

By having a custom podcast intro and outro, you’re creating something that can become a part of your brand and that can live on beyond the show. If the music is catchy, fun and memorable, it will be remembered in your listeners minds more easily and people will associate that tune with your podcast specifically.

It’s also there to set the tone for the rest of the show and to keep your target audience listening. A well-crafted music intro will be able to do this and with your input, you can craft the intro to suit the mood and theme of your show perfectly.

Read: How to Create An Effective Podcast Intro or Jingle

4. Create a Professional Feel

Invest in a professional sounding and high quality podcast intro to show that you’re serious about what you do. If your music intro sounds professional, your show will also come across as professional.

Also see: 5 Reasons Why Jingles are Vital For Great Advertising

So, what do you think? Is it worth investing in a custom podcast intro?

If you aren’t yet convinced or want to get a feel for what different music intros and jingles could sound like, check out my intros and jingles page or explore some ready-to-use podcast intros and outros from my music catalogue now. There you will find a range of podcast intros, web-series intros and more that may help you get a sense of what intros have worked for other shows and why.

See what you make of them and if you want some help, just drop me a message and let’s see what we can make happen! 

Further reading: 5 Things to Think About When Creating Podcast Intro Music


About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.

5 Reasons Why Jingles are Vital For Great Advertising

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By Ninichi | Contact | Follow

If you’re involved in advertising and are wondering how to make your advert stand out, think carefully about the music jingle that everyone will hear as they listen to and watch your advert. Jingles are a super important part when it comes to advertising and it’s amazing how much impact they can have on an advertising campaign and on one’s brand.

I’m a freelance jingles composer and have worked on various jingles, theme tunes and intros and outros for different shows and commercial adverts as well as working on soundtracks for games and films (see my homepage or jingles & intros page).  It’s a really rewarding experience and one that I feel passionately about. Often the importance of getting the right jingle can be overlooked and so I hope that this article helps to offer some insight and ideas around why they require real thought and consideration, and that by investing time and energy into this, you will most definitely see your advertising campaign come to life!

So, here are a few reasons why jingles are so key in advertising:

1. Jingles grab people’s attention

Great jingles tend to be catchy, fun and memorable. They are meant to be engaging and fun to listen to, and thus are designed to grab your audience’s attention and to keep them interested in what you have to say and offer.

Without a strong, well-crafted jingle, there could be a big opportunity lost. Your advert or commercial may fail to capture your audience’s attention and it’s main message may not be heard.

2. Great jingles create a lasting impression & impact

Music can be a very powerful tool when it comes to marketing and advertising. A memorable tune can embed itself deep into one’s subconscious and be remembered for a long time far beyond when one first heard it.

If you choose the right jingle or theme tune for your commercial or show, it can keep you in your audience’s minds for a long long time!

3.  Jingles represent you and your brand

The music that you decide and choose to use in all of your marketing videos and campaigns is really important because it represents you and what you stand for. If your music isn’t any good and is of a low quality, what does it say about your brand?

Your jingle can also help to highlight your brand’s personality. It can become the musical essence of what you’re all about.  It is one way of letting people get to know you and get closer to you.

So, if your brand is meant to inspire, be uplifting, be trustworthy or anything else – take the time to make sure that your jingle incorporates all of these things.

4. Music influences your mood

Do you want people to feel excited about you, your product and what you’re offering them? Of course you do! Music touches us in so many different ways and it touches us like nothing else can. Use this to your advantage and create a jingle that lifts someone’s mood and gets them hyped up and interested in your advert. Let the music speak to your audience and to get them in the mood for it!

5. Jingles help with brand association

Brand association is really important. A well put together jingle offers customers and clients an easy, memorable and enjoyable way to learn more about what you have to offer and to remember and retain that information.

The right music and jingle can create an emotional connection and bond between you and your audience. This bond will only be as strong as your jingle is, and so do take the time to think hard about how you want to approach your jingle or intro, and make sure that it forms a key part to your overall advertising strategy.

So there you have my 5 reasons why jingles are a super important element to a successful advertising campaign. Would you like to explore things further? Want a custom jingle, intro or outro for your show or custom music for your advert? If so, perhaps I can help. Drop me a message to chat or check out my advertising or intro & jingles pages for some examples of music I've created for commercials, podcasts, shows and more!  


About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.

5 Things to Think About When Creating Podcast Intro Music

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By Ninichi | Contact | Follow

Firstly, what is podcast intro music? Well, it’s the music that plays at the start of your podcast that acts as the introduction to your show. It’s how your podcast opens up and can be where you may want to introduce yourself and the show to your audience or it’s the little jingle that plays before you start talking.

As a jingles composer (check out some of my jingles), I often get asked to create podcast intro music and outro music for different shows, which includes podcasts, web-series, videos, TV shows and more. It’s important to think about what kind of music you want for your intro because it is usually in those first few seconds of a podcast, that people decide whether or not to continue listening or not.

So here are a few things that you may want to consider when deciding on your podcast intro music in order to make sure you make a great first impression:

1. What style of music do you want?

There are many different kinds of music and so one of the things to try and get clearer about is what sort of sounds and style would represent you and your show best.

Do you want instrumental music or do you want some singing and lyrics in the intro? Are there certain instruments that you really love the sound of, or do you want electronic sounds or some other kind of music?

2. What might your listeners like to hear?

Who will be listening to your podcast or who would you like to attract to your show? Is there a certain kind of music that might work well for them and that they would enjoy listening to? Ask your target audience and get a feel for what might be good.

Do you run a gaming podcast for example? If so, perhaps some game music would work best to represent you and the show e.g. several gaming channels that I’ve created intros for have gone for an 8-bit / chip-tune style intro to give a retro-gaming vibe to their show. These seem to work really well and get people excited and hyped up about the podcast.

3. What kind of mood do you want your podcast intro to set?

I’ve just mentioned that for some of the intros I’ve done, they were about hyping people up and putting people in a good mood for the rest of the show. Is this the kind of mood you want for the show or would something else work better?

Think about what your podcast is about, the type of content and topics that you cover and from that determine what sort of mood you want people to be in when they listen to your podcast.

If you’re podcast is all about de-stressing, yoga or meditation for example, then the music for your podcast intro may want to be calming. Otherwise many tend to want to set people in a good mood but still figure out what this means for you e.g. do you want people to simply feel happy, or inspired, excited, uplifted, ready-for-action or something else?

4. Decide how long you want your intro to be

How long are your overall podcast episodes and how long should your intro be? Most of the podcast intros I’ve done have been between 30-60 seconds. Some are shorter e.g. 15 seconds and other shows have longer theme tunes.

Think about how long you feel is long enough to grab people’s attention and get them hooked into your show, however, I’d recommend keeping it fairly short and sweet to maintain that interest.

5. How do you want your intro to start and end?

This may sound like an odd question but can be quite important in the development of your podcast intro music. Do you want the intro music to gradually build up, or to start with a bang, or maybe end with a bang? Or, would it work better to maintain the same feeling, mood and pace throughout?

These are all hopefully useful questions to think about in order to ensure that you are making the most out of your podcast intro music.   

Want some help with your podcast intro music?

It'll be great to learn more about your podcast and to work on the intro music for your show. Contact me now and let's talk! Let's see what we can do together! OR explore my music catalogue for a variety of ready-to-use royalty free jingles (intros and outros) created especially with gaming channels and podcasts in mind.

What to read next: How to Create An Effective Podcast Intro or Jingle


About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.

Introducing the 'Let's Play' Gaming Channel: NoShoesGaming


By Ninichi | Contact | Follow

As a game music composer (see my stuff!), I work on the soundtracks to various indie games. However, I also get the opportunity (when I'm lucky!) to work with some amazing gamers and YouTubers too. The two guys that run the Let's Play channel - NoShoesGaming are certainly two folks to take notice of and that I really enjoyed creating some music for! They offer a fun-to-watch show on YouTube and here's my interview with them to help you get to know them better...

Who is NoShoesGaming?

'Well, "No Shoes", isn't so much one person, it's more along the lines of a crew of people. Our crew consists currently of 2 friends, Jake n' Josh, to combat the evil forces of boredom by making fools of ourselves in a hopeful, humerous way.'

Where did the Idea come from?


'When you come home from a long day of school, work, running errands, What is the first thing you do? You take off your shoes. The moment you take off your shoes you immediately start the process of relaxing and that is the reason behind the name. When you see the notification that a new "NoShoes episode is out" We want the subliminal thought of "time to relax with the crew" to go through your head.'

What are your plans for the show? 

'As of right now we are actually about to start a segment where we feature art from artists who could use a little help getting the word about their talent out. Here's the crazy part about that, it's absolutely free. All you need to do is ask us! Feel free to ask email us at "noshoesgaming@gmail.com" and/or our twitter @noshoesgaming we'll be more than happy to talk to you!

We would also like to do more livestreams that way our viewers can get a chance to interact with us, but this one is still a work in progress because its a hassle to set everything to livestream and then back to regular recording.'

Why did you start 'No Shoes'?


'For the sake of having people enjoy watching us doing things we enjoy doing. A dream, if one would say so. But a dream that we hope will flourish into a reality. Is it the best show? No. Is it on the level of higher Content Creators such as GameGrumps or Markiplier for example? Far from it. But "ooh wee!" do we enjoy trying!'

What sorts of games do you play?

'We try not stick to only a specific genre by only a certain company. We'll play any game that we feel like playing. But you expect to see more of Nintendo when we don't know what to play.'

What else should we expect?

'Guys making fools of themselves, telling tales of days long past, longing for the joy we can bring to the viewer.'

Ok great! It sounds super fun! Now let's talk about the music. What role does music play in your show?

'You know that's a really good question. For a while we were using basic default studio music, then we decided on having our own personal music! And when we announced that we were looming for a partner to help us out that was when you swooped in and saved the day! Let us say this, if you aren't working with Ninichi, you need to fix that. She was super sweet and patient and will make stars burst in your eyes when you finally hear your music from her.

We also plan on (waaay into the future) composing tiny little tunes to play in the background of episodes...maybe.'

That sounds awesome! Here's the intro & outro jingles for those wanting to get in the mood!

(Check out my intros & jingles section if you want to hear some other jingles and/or get some help with your own)

Why should we tune in?

'Another great question, Ninichi! To be honest, you have to WANT to watch our show. We can't sit here and tell you why you should, its something you have to want to do. However, if you do enjoy seeing new faces in the "Let's Play" community then we would like to think that you will enjoy watching us. We've been compared to being like a "Jon and Arin", back when Jon was still on GameGrumps, dynamic. So if you really enjoyed that duo, we like to imagine you'll enjoy us!'

Amazing! Who wouldn't want to check it out? :-) So, what plans do you have for the show down the road?

'Honestly it's hard to pinpoint which direction the show is going to go, we have so many ideas its crazy. But honestly, we think its best not to look too far ahead, just enjoy what we have now and work on making it better each episode!

Thank you so much for letting us be a part of your article Ninichi and thank you to everyone who has decided to stop by and watch our show. You guys are the reason we continue to make it, we love you all so much!

*Even though these art pieces are for us. We would still like to give credit to Haru__Kitsu for creating these for us. Please note these are by Haru__Kitsu*


About the author: Ninichi is a freelance composer and create music for games, films & media. She has created many memorable jingles for various shows, soundtracks for a variety of indie games and films & more. Learn more about Ninichi and contact her to explore working with her.

Follow her @ninichimusic