8 Top Tips on Building a Strong Working Relationship with a Freelance Composer

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By Ninichi | Contact | Follow

Are you thinking about hiring a freelance composer to work with but aren’t quite sure about how it might work or how to ensure that it works well? If so, don’t worry. It is a completely natural feeling especially if you’ve never worked with any freelancers before and it’s important to address your concerns and to make sure that you find the right person for you and your project.

I’m a freelance music composer and have worked with clients and projects all over the world – including working with game developers, filmmakers, podcasters, TV producers, marketers and more (see my homepage to get to know me, Ninichi a bit better!). I work from my home office and have never met many of my clients, yet my working relationships with each one feels really strong. There’s a sense of trust, my clients know that they can rely on me to get the work done and done to a high standard, and that I will always do my best to create music that embodies their visions. They also know that I will always be there to respond to their needs whenever they have something to say, ask, explore, feedback on or to work on further.

I can only share what I have learnt through my own experiences but hope that these will be helpful to you in ensuring that you are able to foster strong working relationships with the freelance composer and actually all freelancers that you decide to work with. So here are a few tips and ideas that come to mind but in essence most of it comes down to good communication.

If you aren’t able to communicate effectively with a freelancer, whether that is a freelance composer or any other freelancer, you won’t have any chance of building a strong relationship with them. This may sound obvious but is so critical and important that I believe it’s definitely worth mentioning. So…

1. Be open, honest and upfront

That is about what you want, need and are hoping for in relation to the music you require for your project. The more you can say about what you’re looking for, the easier it will be for your prospective freelance composer(s) to determine whether or not it’s something they can help you with or not.

2. Offer constructive feedback

Make sure that you are clear about what you like and don’t like about what they’ve done and guide them towards what you’re looking for, but don’t be harsh and be sensitive to the fact that they are most likely trying to deliver good work to you, so if it’s not right the first time, try to be patient and understanding. To do this well check out: How to Communicate Effectively with a Composer.

3. Keep your communication channels open

Make sure that you’re there when they need you. They may want to ask you some questions or get feedback from you on their music. Try to be as prompt as you can in offering your thoughts and in keeping the momentum going. If you’re both available to each other when you need each other, working together will feel quite smooth and easy.

4. Make sure that there isn’t a language barrier

It’s a little tough to say but in truth, everyone needs to be able to communicate with a work colleague (freelance or otherwise) at the same sort of level, so if you feel that they aren’t understanding what you’re asking for, then they aren’t the right freelance composer for you.

5. Don’t get hung up about terminology

Your composer is the specialist in music. You aren’t expected to be nor should you try to be as it could end up confusing everyone. Just try to explain in as simple terms as you can, what you’re after – in terms of mood, style, context for the music etc. and you should be fine.

I myself tend to ignore most music terminology. Obviously I know some and have been trained but I don’t find it helps to use it. I believe that keeping things simple is much better for everyone. Music is universal and there are many different ways to describe it – so go with whatever makes the most sense to you and a good music composer should be able to turn that into something grand! Also see: How to Work Well with a Game Music Composer

6. Listen to their music before contacting them

I find that the people I work best with are those who have taken the time to look around my website and listen to a few examples of my previous works. That means – checking out my music show-reels, looking at my credit list, listening to different examples of my music, and generally getting a feel for the type of music I compose.  If you understand what your freelance composer is capable of, you can get a sense of what’s possible for your own project and you can determine this yourself to some degree by listening to what they’ve done already and seeing if you like it. 

It’s also easier to work with people when they pick out certain tracks that they liked from your previous works as it gives me a great indication of the type of sounds, style and moods that they particular like.

Also see: How to Choose a Composer for Your Indie Film or How to Choose a Composer for Your Game

7. Offer reference tracks as a style guide

In order to help your freelance music composer understand what you’re looking for and what you have in mind music-wise for your project, it can really help to have reference tracks.

This can be there to offer inspiration and to help the composer understand the mood you’re hoping for, the musical instrumentation that you like and are imagining for your project and the flow of the kind of pieces you like.

8. Don’t micromanage but don’t be elusive either

In order to build a strong working relationship with your freelance composer, don’t micromanage them. The last thing they want is to be having to report back to you every hour or so. They need time to get into the creative zone and to focus on creating great music for you and your project. So, you need to be able to trust whoever you’ve chosen to work with, to be able to get on with the task at hand and to deliver great music to you when they’re ready to.

At the same time, don’t be elusive. Don’t be hard to contact or slow in responding to them if you can help it. Getting feedback on music quite quickly after it has been done is really helpful for composers since they’ll be ‘in the zone’ and it can be really useful to keep that momentum going and to continue working on your project whilst it’s ‘hot’!

If you're looking for a freelance composer to work with and want to have a chat, feel free to contact me now. I'm more than happy to help and explore things further with you. Also check out some of my other articles in case they're helpful too:

Need help with music?

Let me help! Get in touch now :-)!


About the authorNinichi is a freelance composer and music enthusiast. She has composed the soundtracks and music to several indie games, films, podcasts, web series, commercials and more. Contact her: to explore working with her on your game, film or media project.

Follow her @ninichimusic

10 Crowdfunding Platforms to Consider for Indie Projects

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By Ninichi | Contact | Follow

So, you have a great idea and maybe even an awesome team working on it already! That is an excellent start, however, the often tricky issue of financing your project may be something you have yet to decide on and to have set up for you.

Are you sure that you have the funds to see your exciting project through? If not, then crowdfunding may be something for you to consider.

I’m a composer (get to know me more!) and also a great supporter of indie projects. My work has enabled me to connect with many indie game developers, indie film makers and a wealth of other amazingly talented individuals and teams. One area that is often very challenging from what I’ve seen, no matter what stage you and your project may be at, is ensuring that you have enough funds to keep the development of the ideas and resources going.

From the work that I do, I can see that there are many challenges that one comes across when trying to pull together an indie project. That’s why on my blog I try to help where I can, and so I’ve pulled together this list of interesting crowdfunding sites for you to explore further…

Rewards-based Crowdfunding sites:

1. Kickstarter


This is the probably the most popular crowdfunding site out there. You will receive the amount that you ask for (minus fees), if you hit your target, but it is an all-or-nothing approach. Kickstarter is probably the most well-known of the crowdfunding platforms on this list and thus offers great marketing reach for your project, but there is a risk that you may not get any funding for your project at all, if you don’t reach the specified target.

2. Indiegogo


Indiegogo lets you choose between two funding options: flexible (where you keep what is raised), or fixed funding (all-or-nothing). The fee is 4% if your goal is reached or 9% for flexible funding if your goal isn’t reached.  It is less well-known than Kickstarter but does give you the opportunity to make sure that you receive all the money that your supporters have given to your project, should you reach your target or not.

3. CrowdFunder


This claims to be the UK’s number 1 crowdsourcing platform and offers both flexible or fixed funding options. Similarly to Indiegogo and Kickstarter, it’s a rewards based platform and so backers pledge money in return for specific rewards.

4. Patreon


Patreon is a subscription-based crowdfunding platform.  Investors pay a certain amount each month in return for specific rewards set and organised by you. It’s a great option if you want to harness the on-going support for you and your projects.

5. Ulule


Ulule launched in Oct 2010 and since then has become the leading European crowdfunding site. They boast having financed over 21k projects and to have over 1.9 million members worldwide. They offer personalised coaching for all projects – before, during and after each campaign, and swear by this approach. They’re all about enabling creative, innovative and community-minded projects to test their idea, build a community and make it grow.

Equity-based Crowdfunding sites:

6. Seedrs


Seedrs is an equity crowdfunding platform, meaning that supporters of your project are investing their money in return for a percentage of your business. The platform lets you choose how much equity is on offer and you have 60 days to raise the investment. You also get access to mentorships, networking and more. The ethos is around offering support before, during and after fundraising.

7. Crowdcube


With over 500,000 members, Crowdcube claims to be Europe’s leading equity crowdfunding platform. You can select your preferred fundraising option – of equity or mini-bonds, and then start pitching to investors. You can share videos, a business plan and details about why you’re seeking funding for your project.

8. CrowdFunder


This claims to be the UK’s number 1 crowdsourcing platform and offers both flexible or fixed funding options. Similarly to Indiegogo and Kickstarter, it’s a rewards based platform and so backers pledge money in return for specific rewards.

Other options:

9. Fig


Fig advertises itself as a community funding and publishing platform for indie game developers. I’ve put this one in the ‘other options’ section as it offers both the usual rewards-based crowdfunding option but also lets you earn returns from game sales. So investors can invest in the game title in return for a share of the profits.

10. Launcht


Launcht is a white label crowdfunding and crowdvoting platform which enables you to crowdfund on your own website. If you have a strong brand and following already, then you may want to explore going it alone! This option will definitely not be for everyone but it is one to be aware of if you feel confident enough in your following to use it. 

Some of these sites you may already be aware of, but it can be useful to explore all of the options available to you when it comes to crowdfunding and also any other funding opportunities for your project. Combining options can also work well rather than relying solely on one of these to work for you, so get creative, do your research and make sure that you pick the right funding source for you and your project.


About the author: Ninichi is an experienced game music and film music composer. She creates music for games, film and other media, and would be delighted to help you create the music for your game or project. 

Contact Ninichi to explore working with her now and follow her @ninichimusic

Why It’s Worth Investing in a Custom Podcast Intro

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By Ninichi | Contact | Follow

There are many reasons why your podcast intro music is so important. It’s the start of your show and is the best time to capture your audience’s attention and to make a great impression. It sets the tone for the rest of your show and thus reflects closely on you, your podcast and your brand.

As a freelance composer, I have created many podcast intros and outros, theme tunes for shows, background music for adverts and commercials, games and more (see more about me, Ninichi). I enjoy composing jingles and those who come to me believe that it’s worth investing in custom intros. These, I believe are some of the reasons why…

1. Your Podcast Intro Can Help You Stand Out

By having a podcast intro that is specific to your show, you have something unique. Royalty free music and royalty free jingles are great and useful in certain situations but for your podcast intro where you want to make a great first impression - having something unique is much more powerful.

Who wants podcast intro music that sounds the same as every other show?

2.  The Music Represents You and Your Show

Whatever podcast intro music you decide to use, whether it has been custom-created or not, represents you and your podcast. If you are spending lots of time on developing the content for your show, in marketing it and keeping your podcast going, why skimp on the intro?

All aspects of your show deserve attention and in some ways I would argue that the beginning is one of the most important parts to get right. If you don’t start well, people may not stick around to listen to the rest of your podcast, no matter how good and interesting it may be.

3. Create a Catchy & Memorable Theme Tune

By having a custom podcast intro and outro, you’re creating something that can become a part of your brand and that can live on beyond the show. If the music is catchy, fun and memorable, it will be remembered in your listeners minds more easily and people will associate that tune with your podcast specifically.

It’s also there to set the tone for the rest of the show and to keep your target audience listening. A well-crafted music intro will be able to do this and with your input, you can craft the intro to suit the mood and theme of your show perfectly.

4. Create a Professional Feel

Invest in a professional sounding and high quality podcast intro to show that you’re serious about what you do. If your music intro sounds professional, your show will also come across as professional.

So, what do you think? Is it worth investing in a custom podcast intro? If you aren’t yet convinced or want to get a feel for what different music intros and jingles could sound like, check out my intros and jingles page. There you will find a range of podcast intros, web-series intros and more that may help you get a sense of what intros have worked for other shows and why. See what you make of them and if you want some help, just drop me a message and let’s see what we can make happen! 


About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.

Introducing the Game Music for Tank Tank Rush


By Ninichi | Contact | Follow

This is the third article in the 'Introducing the game music' series. Each one tries to offer a little bit of insight into what lies behind the music for a specific game I've worked on. As a game music composer, I really enjoy the process of connecting with and working with such a wide range of talented game developers. I've found that each one has their own vision for their game and it is my job to help ensure that this vision is brought to life through the music and the game's soundtrack. 

Now, let's take a look at Tank Tank Rush... 

What is Tank Tank Rush?

Tank Tank Rush is unique blend between an artillery and side-scroller game, created by the amazing talented Antonin Duboc (@PutschMobi) - owner of Smart Game Studio. In the game, you control a soviet army tank and fire your tank gun at the enemy. The game is set during the Great Patriotic War on the Eastern Front and this is where all the action happens!

The game is still in development, but it's definitely one to watch for those who like shooting things and like a bit of tank fun!

What’s interesting about the music for this game?

The setting for this game makes it quite unique and required quite a specific style of music i.e. a USSR style military march. I worked with Antonin – the solo developer to the game, and composed the theme tune to Tank Tank Rush.

The track gets played in the game during the start menu and so it sets the scene for the game and is the first thing that one hears when looking at the game.

I was asked to create something that has a mix of feeling solemn and being something that one might listen to before going to war i.e. something that gives you courage for battle.

I wanted the game music to sound quite distinct and to work well with the look and feel of the game.

Antonin was also very clear that he didn’t want any other music within the game itself and so I felt that it was important to make this main theme tune track something special.

How did I go about creating the music for this game?

I listened to other music from this era and in this style to ‘get into the zone’. For me this is always an important step in creating any new piece of music as it gives me a good sense of the style when something specific is needed and is also a great source of inspiration and ideas.

I have experience in playing military style music and have heard quite a bit of it in my time. I’m a classically trained musician and used to play in various orchestras and so have a solid grasp of what an orchestra can do. I’ve also actually studied a few of the Russian composers in the past and so felt quite comfortable with this style. I’m very lucky to have had a lot of experience across a wide range of musical genres, which I think helps me a lot when it comes to being able to compose for different projects.  I love listening to different kinds of music and the variety that comes my way when being asked to work on and create new music. 

Any other thoughts or tips when creating game music?

I've created the music for several indie games now (have a little listen) and absolutely love it! One of the amazing things is how different each game can be and therefore, the wide range of music styles I've had the opportunity to create music in.

One thing I'd say is not to limit yourself when deciding what kind of music you think could fit your game. Take the time to explore different styles and to understand what you really like yourself vs. what you feel others may like to hear when playing your game. You don't have to do what others do necessarily either. Let your creativity flow and let your composer work with you to find a unique sound for your game. (Also see: How to Communicate Effectively with a Composer)

When creating music for a game, it's always important to fully understand the setting for where the music fits with everything, so that when composing, you can create something that will enhance the gameplay and immerse people into that world and specific section of the game. 

All music in a game is important I feel, however, the main theme tune should certainly be given extra attention since it's the tune that should stick in people's mind for a while and that they are most likely to associate with your game. 

I hope some of this has been interesting! Good luck with your game development and if you'd like some custom music for your game, get in touch!

Other articles in the 'Introducing the game music' series:

You may also like:


About the authorNinichi is a freelance composer and music enthusiast. She has composed the soundtracks and music to several indie games. Contact her: to explore working with her on your game, film or media project.

Check out examples of Ninichi's game music compositions and soundtracks & read more articles like this on the Ninichi music blog

Follow her @ninichimusic

5 Reasons Why Jingles are Vital For Great Advertising

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By Ninichi | Contact | Follow

If you’re involved in advertising and are wondering how to make your advert stand out, think carefully about the music jingle that everyone will hear as they listen to and watch your advert. Jingles are a super important part when it comes to advertising and it’s amazing how much impact they can have on an advertising campaign and on one’s brand.

I’m a freelance jingles composer and have worked on various jingles, theme tunes and intros and outros for different shows and commercial adverts as well as working on soundtracks for games and films (see my homepage or jingles & intros page).  It’s a really rewarding experience and one that I feel passionately about. Often the importance of getting the right jingle can be overlooked and so I hope that this article helps to offer some insight and ideas around why they require real thought and consideration, and that by investing time and energy into this, you will most definitely see your advertising campaign come to life!

So, here are a few reasons why jingles are so key in advertising:

1. Jingles grab people’s attention

Great jingles tend to be catchy, fun and memorable. They are meant to be engaging and fun to listen to, and thus are designed to grab your audience’s attention and to keep them interested in what you have to say and offer.

Without a strong, well-crafted jingle, there could be a big opportunity lost. Your advert or commercial may fail to capture your audience’s attention and it’s main message may not be heard.

2. Great jingles create a lasting impression & impact

Music can be a very powerful tool when it comes to marketing and advertising. A memorable tune can embed itself deep into one’s subconscious and be remembered for a long time far beyond when one first heard it.

If you choose the right jingle or theme tune for your commercial or show, it can keep you in your audience’s minds for a long long time!

3.  Jingles represent you and your brand

The music that you decide and choose to use in all of your marketing videos and campaigns is really important because it represents you and what you stand for. If your music isn’t any good and is of a low quality, what does it say about your brand?

Your jingle can also help to highlight your brand’s personality. It can become the musical essence of what you’re all about.  It is one way of letting people get to know you and get closer to you.

So, if your brand is meant to inspire, be uplifting, be trustworthy or anything else – take the time to make sure that your jingle incorporates all of these things.

4. Music influences your mood

Do you want people to feel excited about you, your product and what you’re offering them? Of course you do! Music touches us in so many different ways and it touches us like nothing else can. Use this to your advantage and create a jingle that lifts someone’s mood and gets them hyped up and interested in your advert. Let the music speak to your audience and to get them in the mood for it!

5. Jingles help with brand association

Brand association is really important. A well put together jingle offers customers and clients an easy, memorable and enjoyable way to learn more about what you have to offer and to remember and retain that information.

The right music and jingle can create an emotional connection and bond between you and your audience. This bond will only be as strong as your jingle is, and so do take the time to think hard about how you want to approach your jingle or intro, and make sure that it forms a key part to your overall advertising strategy.

So there you have my 5 reasons why jingles are a super important element to a successful advertising campaign. Would you like to explore things further? Want a custom jingle, intro or outro for your show or custom music for your advert? If so, perhaps I can help. Drop me a message to chat or check out my advertising or intro & jingles pages for some examples of music I've created for commercials, podcasts, shows and more!  


About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.

3 Basic but Important Game Music Rules!

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By Ninichi | Contact | Follow

When it comes to the music and/or soundtrack to your game, it’s really important to get some basics right. For some people it’s easy to identify and decide on what sort of style and mood you want for different parts of your game. For others, it can be really tough, since there will be various different options and directions that you could go in, and it can be hard to tell what would fit best and be most well received by players of your game.

It’s challenging for me to help you choose the right music for your particular game without knowing much more about it, but there are some general rules that I hope may help you in your decision making around what kind of game music you might like for your game and also where you might want to get it from…

1. Game music is there to support the gameplay

That means that it should NOT be overwhelming or too distracting. It is there to enhance, engage and support, not be the centre of everything. Great game music adds to the experience and heightens the emotions that you feel as you move through the game.

If working with a composer, it’s important that they understand this and aren’t the type to create music that takes away the focus from your game. A good composer will know how to create music that has that precise balance that’s needed to capture one’s attention enough to be interesting and fun to listen to but which is still something that sits neatly in the background to the main gameplay.

2. A lot of game music loops

Most game soundtracks will consist of looping tracks, which are between 30 seconds to 2 minutes long, on average. That means that although the tracks shouldn’t be overwhelming, they also shouldn’t be too repetitive either.  They may be played over and over again depending on how long someone plays the game for, and so ideally you’ll want your music to be fun and engaging to listen to several times. 

This means that you probably want your composer to have a real talent for melody and for developing tunes in a way that they can be repeated several times without becoming boring or annoying. Tunes that are too simple, can be often too easy to remember and hence when they’re repeating often, it becomes irritating. However, tunes that are too complex aren’t memorable or catchy at all and thus aren’t usually great to listen to.

3. Consistency and coherence

Whether you’ve decided to work with one composer, multiple composers or to source your music from elsewhere, it’s important to think about the consistency of the music across your soundtrack and within your game.

Across your game you will mostly likely want and need a variety of different types of music to bring out different aspects of your game. Whilst the variety in the moods and potentially styles and important and useful to help bring your game, game areas/locations and characters or situations to life, it’s also important to have a sense of consistency and coherence across all of the game music.

It needs to sound as though it’s all part of the same game and fits well within the game world. This is often tricky to do if using music from a wide variety of sources because the styles, instrumentation, sounds etc. can all be quite different. To someone playing your game, if the music doesn’t have that sense of coherence, the game may feel quite disjointed.

I hope you’ve found this article useful! If you find yourself getting a bit confused when it comes to the music for your game and/or would like some help with it, do feel free to contact me. I’d be delighted to work with you on your game music and look forward to hearing about your wonderful project!


About the authorNinichi is a freelance composer and music enthusiast. She has composed the soundtracks and music to several indie games. Contact her: to explore working with her on your game, film or media project.

Check out examples of Ninichi's game music compositions and soundtracks & read more articles like this on the Ninichi music blog

Follow her @ninichimusic

5 Things to Think About When Creating Podcast Intro Music

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By Ninichi | Contact | Follow

Firstly, what is podcast intro music? Well, it’s the music that plays at the start of your podcast that acts as the introduction to your show. It’s how your podcast opens up and can be where you may want to introduce yourself and the show to your audience or it’s the little jingle that plays before you start talking.

As a jingles composer (check out some of my jingles), I often get asked to create podcast intro music and outro music for different shows, which includes podcasts, web-series, videos, TV shows and more. It’s important to think about what kind of music you want for your intro because it is usually in those first few seconds of a podcast, that people decide whether or not to continue listening or not.

So here are a few things that you may want to consider when deciding on your podcast intro music in order to make sure you make a great first impression:

1. What style of music do you want?

There are many different kinds of music and so one of the things to try and get clearer about is what sort of sounds and style would represent you and your show best.

Do you want instrumental music or do you want some singing and lyrics in the intro? Are there certain instruments that you really love the sound of, or do you want electronic sounds or some other kind of music?

2. What might your listeners like to hear?

Who will be listening to your podcast or who would you like to attract to your show? Is there a certain kind of music that might work well for them and that they would enjoy listening to? Ask your target audience and get a feel for what might be good.

Do you run a gaming podcast for example? If so, perhaps some game music would work best to represent you and the show e.g. several gaming channels that I’ve created intros for have gone for an 8-bit / chip-tune style intro to give a retro-gaming vibe to their show. These seem to work really well and get people excited and hyped up about the podcast.

3. What kind of mood do you want your podcast intro to set?

I’ve just mentioned that for some of the intros I’ve done, they were about hyping people up and putting people in a good mood for the rest of the show. Is this the kind of mood you want for the show or would something else work better?

Think about what your podcast is about, the type of content and topics that you cover and from that determine what sort of mood you want people to be in when they listen to your podcast.

If you’re podcast is all about de-stressing, yoga or meditation for example, then the music for your podcast intro may want to be calming. Otherwise many tend to want to set people in a good mood but still figure out what this means for you e.g. do you want people to simply feel happy, or inspired, excited, uplifted, ready-for-action or something else?

4. Decide how long you want your intro to be

How long are your overall podcast episodes and how long should your intro be? Most of the podcast intros I’ve done have been between 30-60 seconds. Some are shorter e.g. 15 seconds and other shows have longer theme tunes.

Think about how long you feel is long enough to grab people’s attention and get them hooked into your show, however, I’d recommend keeping it fairly short and sweet to maintain that interest.

5. How do you want your intro to start and end?

This may sound like an odd question but can be quite important in the development of your podcast intro music. Do you want the intro music to gradually build up, or to start with a bang, or maybe end with a bang? Or, would it work better to maintain the same feeling, mood and pace throughout?

These are all hopefully useful questions to think about in order to ensure that you are making the most out of your podcast intro music.   

Want some help with your podcast intro music?

Contact me now and let's talk! It'll be great to learn more about your podcast and to work on the intro music for your show. Let's see what we can do together!


About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.