Why It’s Worth Investing in a Custom Podcast Intro

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By Ninichi | Contact | Follow

There are many reasons why your podcast intro music is so important. It’s the start of your show and is the best time to capture your audience’s attention and to make a great impression. It sets the tone for the rest of your show and thus reflects closely on you, your podcast and your brand.

As a freelance composer, I have created many podcast intros and outros, theme tunes for shows, background music for adverts and commercials, games and more (see more about me, Ninichi). I enjoy composing jingles and those who come to me believe that it’s worth investing in custom intros. These, I believe are some of the reasons why…

1. Your Podcast Intro Can Help You Stand Out

By having a podcast intro that is specific to your show, you have something unique. Royalty free music and royalty free jingles are great and useful in certain situations but for your podcast intro where you want to make a great first impression - having something unique is much more powerful.

Who wants podcast intro music that sounds the same as every other show?

2.  The Music Represents You and Your Show

Whatever podcast intro music you decide to use, whether it has been custom-created or not, represents you and your podcast. If you are spending lots of time on developing the content for your show, in marketing it and keeping your podcast going, why skimp on the intro?

All aspects of your show deserve attention and in some ways I would argue that the beginning is one of the most important parts to get right. If you don’t start well, people may not stick around to listen to the rest of your podcast, no matter how good and interesting it may be.

3. Create a Catchy & Memorable Theme Tune

By having a custom podcast intro and outro, you’re creating something that can become a part of your brand and that can live on beyond the show. If the music is catchy, fun and memorable, it will be remembered in your listeners minds more easily and people will associate that tune with your podcast specifically.

It’s also there to set the tone for the rest of the show and to keep your target audience listening. A well-crafted music intro will be able to do this and with your input, you can craft the intro to suit the mood and theme of your show perfectly.

4. Create a Professional Feel

Invest in a professional sounding and high quality podcast intro to show that you’re serious about what you do. If your music intro sounds professional, your show will also come across as professional.

So, what do you think? Is it worth investing in a custom podcast intro? If you aren’t yet convinced or want to get a feel for what different music intros and jingles could sound like, check out my intros and jingles page. There you will find a range of podcast intros, web-series intros and more that may help you get a sense of what intros have worked for other shows and why. See what you make of them and if you want some help, just drop me a message and let’s see what we can make happen! 


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About the Author:

Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.

If you need help with music, contact her now to discuss your project and music needs.