If you’re involved in advertising and are wondering how to make your advert stand out, think carefully about the music jingle that everyone will hear as they listen to and watch your advert. Jingles are a super important part when it comes to advertising and it’s amazing how much impact they can have on an advertising campaign and on one’s brand.
I’m a freelance jingles composer and have worked on various jingles, theme tunes and intros and outros for different shows and commercial adverts as well as working on soundtracks for games and films (see my homepage or jingles & intros page). It’s a really rewarding experience and one that I feel passionately about. Often the importance of getting the right jingle can be overlooked and so I hope that this article helps to offer some insight and ideas around why they require real thought and consideration, and that by investing time and energy into this, you will most definitely see your advertising campaign come to life!
So, here are a few reasons why jingles are so key in advertising:
1. Jingles grab people’s attention
Great jingles tend to be catchy, fun and memorable. They are meant to be engaging and fun to listen to, and thus are designed to grab your audience’s attention and to keep them interested in what you have to say and offer.
Without a strong, well-crafted jingle, there could be a big opportunity lost. Your advert or commercial may fail to capture your audience’s attention and it’s main message may not be heard.
2. Great jingles create a lasting impression & impact
Music can be a very powerful tool when it comes to marketing and advertising. A memorable tune can embed itself deep into one’s subconscious and be remembered for a long time far beyond when one first heard it.
If you choose the right jingle or theme tune for your commercial or show, it can keep you in your audience’s minds for a long long time!
3. Jingles represent you and your brand
The music that you decide and choose to use in all of your marketing videos and campaigns is really important because it represents you and what you stand for. If your music isn’t any good and is of a low quality, what does it say about your brand?
Your jingle can also help to highlight your brand’s personality. It can become the musical essence of what you’re all about. It is one way of letting people get to know you and get closer to you.
So, if your brand is meant to inspire, be uplifting, be trustworthy or anything else – take the time to make sure that your jingle incorporates all of these things.
4. Music influences your mood
Do you want people to feel excited about you, your product and what you’re offering them? Of course you do! Music touches us in so many different ways and it touches us like nothing else can. Use this to your advantage and create a jingle that lifts someone’s mood and gets them hyped up and interested in your advert. Let the music speak to your audience and to get them in the mood for it!
5. Jingles help with brand association
Brand association is really important. A well put together jingle offers customers and clients an easy, memorable and enjoyable way to learn more about what you have to offer and to remember and retain that information.
The right music and jingle can create an emotional connection and bond between you and your audience. This bond will only be as strong as your jingle is, and so do take the time to think hard about how you want to approach your jingle or intro, and make sure that it forms a key part to your overall advertising strategy.
So there you have my 5 reasons why jingles are a super important element to a successful advertising campaign. Would you like to explore things further? Want a custom jingle, intro or outro for your show or custom music for your advert? If so, perhaps I can help. Drop me a message to chat or check out my advertising or intro & jingles pages for some examples of music I've created for commercials, podcasts, shows and more!
About the Author:
Ninichi is a freelance jingles composer, game music composer and film music composer. She has created theme tunes, intros and outros for various adverts, podcasts and shows, as well as composing original soundtracks to different indie games and films. Learn more about Ninichi here.
If you need help with music, contact her now to discuss your project and music needs.